Overview
Argon Windows & Doors are a leading supplier and installer of high-quality windows and doors across Hertfordshire, Bedfordshire and Cambridgeshire.
They are establishing themselves as a go-to local company in these areas, known for their friendly, reliable service and professional installations. As the business continues to grow, Argon wanted their online presence to properly reflect the quality and seriousness of their work.
See how we work with window and door companies
View Website
The Challenge
Despite Argon Windows & Doors’ growing reputation for high-quality services, their online presence was holding them back.
Their existing WordPress website had become a liability, built on an outdated template with legacy plugins and old PHP versions that created significant security risks and slow load times.
This technical debt made simple updates impossible and failed to reflect the professional, established nature of the business. Argon needed a complete digital transformation: a fast, secure, and future-proof platform built with an “SEO-first” mindset to turn their website from a static brochure into a high-performance lead generation tool.
What We Did
We delivered a comprehensive website rebuild, focusing on a performance-first and scalable architecture. This included a full technical overhaul (up-to-date WordPress core, PHP and security protocols to ensure long-term stability and fast load speeds).
Key strategic implementations included:
- Improved UX & Navigation: A clean, consistent and on-brand design featuring a structured mega menu, allowing users to effortlessly find services, and specific information.
- Advanced SEO & Local Authority: We built dedicated location pages and implemented Schema markup to improve Google visibility. We also integrated Google Business Profiles from all three locations into a central review hub to reinforce local trust.
- Content Strategy: Using extensive search intent research, we created high-value content such as an “average installation cost” guide designed to capture potential customers at the peak of their buying journey.
The Outcome
In less than two months post-launch, the new platform has transformed Argon’s digital trajectory. The site now provides a seamless user journey that matches the quality of their physical installations, backed by a technical foundation that is easy to manage and scale.
The results achieved in under 60 days speak for themselves:
- Organic Growth: A 136% increase in clicks and a 40% increase in impressions.
- Search Visibility: Average Google position for all pages improved significantly, jumping from 42.2 to 29.75.
- Performance: Drastic improvements in Page Speed scores across both desktop and mobile devices.
- Trust Signals: Improved conversion rates driven by clearer calls-to-action and centralised customer reviews.
Testimonial
"Katie & Will have been a pleasure to work with from start to finish, they didn’t just create a site that we asked for they took time to understand what we were were trying to achieve and then enhanced our ideas creating a website that exceeded our expectations. The end result is a clean, fast and user friendly site that is easy to use and navigate."
Dan, Founder
