Peter Royal Counselling

Peter required a custom digital presence that could communicate trust and credibility. The site needed to balance local visibility in Stevenage with a professional image that appealed to online clients nationally.

He also needed to clarify the different therapy options available to help potential clients feel confident about reaching out for sensitive topics.

We created a modern, client-focused website designed to reduce the barriers to seeking therapy.

• Warm, Trust-Focused Design: Used a calm and welcoming aesthetic to put potential clients at ease.
• SEO-Driven Content: Developed dedicated pages for “Counselling” and “Psychotherapy” to ensure the site ranks for both primary search terms.
• Friction Reduction: Created a comprehensive FAQ section addressing common concerns like confidentiality, fees and what to expect to encourage more enquiries.
• Responsive UX: Ensured a smooth experience across all devices, particularly mobile, to maintain a professional image at all times.

The new website provides a strong foundation for Peter’s practice, mixing local authority with national reach.

• Search Visibility: SEO-ready structure successfully targeting key counselling and psychotherapy terms.
• Client Confidence: The FAQ and structured service pages improve the quality of initial enquiries.
• Brand Authority: A modern, professional online presence that reflects the care and credibility of Peter’s work.