Marketing for Solar Installers
We build websites and do the search work for solar installers. This page is where we'd start if you asked us where your marketing money should go.
How We Help Solar Installers
We build websites and run SEO for solar installers. Start with whichever your business needs most, or ask and we'll tell you honestly.
Web Design for Solar Installers
A website that answers cost and payback questions, with your MCS details, real installs and an easy survey request.
View Web Design for Solar InstallersSEO for Solar Installers
Search work on your Google profile, product pages and guides, reported on in writing each month.
View SEO for Solar InstallersWhat Good Solar Marketing Does
Done well, the marketing behind a solar business changes three things you'll notice on the job.
A Steadier Flow of Work
Survey requests every week from homeowners nearby, rather than a spring rush followed by a quiet winter.
Better Paid Jobs
More panel and battery installs from homeowners who've already read your answers and seen your work and aren't shopping on price.
Less Spent per Job
When your own website and Google profile bring the work in, you pay for fewer leads and keep more of each job.
How Solar Installers Win Work
Solar installers tend to win work from a mix of the places below. Here's what each one does well and where we come in.
Your Google Business Profile
It’s often where people looking for a solar installer nearby see you first, on the map with your reviews beside your name. A complete, active profile tends to win more of the enquiries from your area. It’s the centre of our SEO for solar installers.
Your Own Website
Homeowners come here to check your certifications, look at your installs and read your answers before booking a survey. Our web design for solar installers is planned around those questions.
Referrals & Reviews
People who are happy with their system tell their neighbours. Google reviews carry that recommendation to strangers. We give you a card and a short message to send after every install.
Lead Generation Sites
Comparison and lead sites send enquiries quickly. Plenty of installers buy from them while their own marketing builds. Our websites record the source of every enquiry to let you compare cost per job across them.
Google Ads
Ads put you at the top of the results the day they go live and stop when the budget does. They suit busy months or the launch of a new product such as batteries.
Past Customers & Add-Ons
Customers with panels often come back for a battery, an EV charger or a service visit. We can set up a CRM alongside your website to remind them.
Social & Local Groups
Photos of finished roofs and short updates on real installs give people a reason to remember your name. Local groups are often where homeowners ask who to use.
Our Recent Websites
Here's some of our recent work across our trade and home improvement business clients. Every site is built to rank locally and turn visitors into enquiries.
What Our Clients Say
Solar Marketing FAQs
What's the best way to market a solar business?
Be easy to find while people research and easy to trust when they compare. That means a full Google profile that keeps gaining reviews plus a website with clear answers, real installs and your MCS details. We handle both for solar installers, through web design and SEO.
How much does marketing a solar company cost?
It depends on what you need. Our websites for solar installers cost between £1,500 and £15,000. SEO is a monthly retainer, scoped after we audit your site and profile. Get in touch and we’ll tell you where we’d start.
Should a solar company start with a website or SEO?
If your website can’t answer the basics on cost, payback and certification, fix that first. That’s where SEO sends people. When it can, SEO usually comes first. We’ll look at both and tell you which will make the bigger difference.
Are lead generation sites worth it for solar?
They can be, if you count signed installs rather than leads. Compare what each source costs you per job with the enquiries from your own site and profile. Every site we build tracks enquiries by source to make that comparison simple.
Do you only work with solar installers?
No. Solar is one part of our work across trades, home improvement and professional services. Our sectors page lists the rest.