The Dirty Half Hundred

Before the rebuild, the band’s online presence failed to capture the electricity of their live shows. The existing website was functional but lacked impact, with a basic design and a rigid structure that made it difficult to showcase upcoming dates.

There were no features to support ticket sales or event promotion, and the backend was difficult to manage, making even simple gig updates a technical chore for the band members.

We delivered a bold, dynamic website designed to feel as high-energy as a live performance. Our focus was on combining a personality-driven design with a highly intuitive gig management system.

• Personality-Driven UX: We created a visually engaging layout using subtle animations to embody the “groovy” vibe and a bold colour palette to reflect the band’s brand identity while maintaining a smooth, mobile-first experience.
• Smart Gig Management: We built a custom system allowing fans to filter events by “Public” or “Private” along with an information popup that conditionally loads on gigs with extra information (such as venue details or direct links to ticket purchases).
• Self-Service Backend: We developed a streamlined, easy-to-use backend, empowering the band members to add, edit and manage their own gig listings without any technical knowledge.
• Mobile-First Performance: Given that most fans access the site while on the go or at venues, we optimised the site for lightning-fast loading and easy mobile navigation.

The new website has successfully bridged the gap between the band’s live energy and their digital presence. It provides a professional, high-impact platform for fans, promoters and venues alike, while significantly reducing the administrative time spent on site updates.

• Dynamic UX: Animated, personality-driven design that captures the band’s big brand voice.
• Seamless Conversions: Integrated, responsive popup panels for rapid ticket booking and event information.
• Operational Ease: A scalable, self-managed system that grows alongside the band’s touring schedule.
• Strategic Partnership: An ongoing collaboration that provides continuous brand exposure at live events and across social media.