Marketing for Roofers
We build websites and do the search work for roofing companies. This page is where we'd start if you asked us where your marketing money should go.
How We Help Roofers
We build websites and run SEO for roofing companies. Start with whichever your business needs most, or ask and we'll tell you honestly.
Web Design for Roofers
A roofing website with a page for every job, your NFRC and Competent Person Scheme details and your number one tap away.
View Web Design for RoofersSEO for Roofers
Your Google Business Profile, job and town pages and reviews worked on monthly to keep you in the map when the weather turns.
View SEO for RoofersWhat Good Marketing Does for Roofers
Done well, the marketing behind a roofing firm changes three things you'll notice on the job.
A Steadier Flow of Work
Enquiries arriving every week from people nearby, rather than a storm rush followed by a quiet month.
Better Paid Jobs
More re-roofs and flat roofs from customers who've already seen your reviews and photos of your work and aren't shopping on price.
Less Spent per Job
When your own website and Google profile bring the work in, you pay for fewer leads and keep more of each job.
How Roofers Win Work
Roofing firms tend to win work from a mix of the places below. Here's what each one does well and where we come in.
Your Google Business Profile
It’s often where people looking for a roofer nearby see you first, on the map with your reviews beside your name. A complete, active profile tends to win more of the calls from your area. That’s why it sits at the centre of our SEO for roofers.
Your Own Website
Even a recommended roofer gets checked online before anyone agrees to a quote. Our web design for roofers gives each job its own page, with your accreditations and real roofs where people look.
Neighbours & Google Reviews
A neighbour’s recommendation still wins roofing jobs. Google reviews carry it well beyond the street. We give you a simple way to ask every customer once the job’s signed off.
Scaffold Banners & Vans
A banner on the scaffold is seen by the whole street for the length of the job. Neighbours with roofs the same age are often next. Make sure it carries the name they’ll see on Google.
Directories & Lead Sites
Sites like Checkatrade and MyBuilder put you in front of customers quickly. Plenty of roofers keep a listing alongside their own website. Every website we build has enquiry tracking that shows which source brings in your best jobs.
Google Ads
Ads put you at the top of the results the day they go live and stop when the budget does. They can sit well alongside SEO, especially for storm damage while your map position builds.
Social Media
Before and after photos and drone shots of a finished roof make good posts. Homeowners planning a re-roof often look at your page to see recent work.
Our Recent Websites
Here's some of our recent work across our trade and home improvement business clients. Every site is built to rank locally and turn visitors into enquiries.
What Our Clients Say
Roofer Marketing FAQs
What's the best way to market a roofing company?
Be the roofer people find and the one they trust when they do. That means a complete Google Business Profile with recent reviews and a website that shows your accreditations and real roofs. We build and run both, through web design and SEO for roofers.
How much does it cost to market a roofing business?
It depends on what you need. Our roofing websites cost between £1,500 and £15,000. SEO is a monthly retainer, scoped after we audit your site and profile. Get in touch and we’ll tell you where we’d start.
Should a roofer start with a website or SEO?
Fix the website first if it’s slow, awkward on a phone or doesn’t show the jobs you do. That’s where SEO sends people. If it’s sound, SEO usually comes first. Either way, we’ll look at both and give you a straight answer.
Is my Checkatrade listing enough?
Plenty of roofers keep one and it can be a good source of work. It stops when the membership does. Your own site and Google profile carry on working. We track enquiries on every site we build to let you compare them.
Do you only work with roofers?
No. We work with roofers alongside plumbers, electricians, builders and other trades, plus professional services. The full list is on our sectors page.