Marketing for Builders
We build websites and do the search work for building companies. This page is where we'd start if you asked us where your marketing money should go.
How We Help Builders
We build websites and run SEO for building companies. Start with whichever your business needs most, or ask and we'll tell you honestly.
Web Design for Builders
A website with a gallery for each kind of project, your FMB details up front and a quote form on every page.
View Web Design for BuildersSEO for Builders
Your Google profile, project and town pages and reviews from finished builds looked after monthly, with a report on what moved.
View SEO for BuildersWhat Good Marketing Does for Builders
Done well, the marketing behind a building firm changes three things you'll notice on the job.
A Steadier Flow of Work
Enquiries arriving every week from homeowners nearby, rather than a busy month followed by a quiet one.
Better Paid Jobs
More extensions and renovations from customers who've already seen your reviews and photos of your work and aren't shopping on price.
Less Spent per Job
When your own website and Google profile bring the work in, you pay for fewer leads and keep more of each job.
How Builders Win Work
Building firms tend to win work from a mix of the places below. Here's what each one does well and where we come in.
Reviews & Recommendations
Builders often get a run of jobs on one street because a happy client tells the neighbours. Asking for a Google review at handover lets that recommendation reach people you’ve never met.
Your Google Business Profile
It’s often where people looking for a builder nearby see you first, on the map with your reviews beside your name. A complete, active profile tends to win more of the enquiries from your area. That’s why it sits at the centre of our SEO for builders.
Your Website & Galleries
This is where a shortlisted builder gets studied, gallery by gallery. It’s also the one place online that’s entirely yours. Our web design for builders gives each project type its own page.
Architects & Designers
Architects, structural engineers and kitchen designers pass on work to builders they trust. They’ll usually check the projects on your website before they put your name forward.
Site Boards & Vans
A board outside a job is seen by every neighbour for months. The ones who like what’s going up will search for the name on it.
Directories & Lead Sites
Sites like MyBuilder, Checkatrade and the FMB’s Find a Builder put you in front of homeowners quickly. Plenty of builders keep one. Every website we build has enquiry tracking that shows which source brings in your best jobs.
Social Media & Houzz
Homeowners planning a renovation save ideas on Instagram, Pinterest and Houzz. A steady run of finished projects and progress photos does more there than daily posting.
Our Recent Websites
Here's some of our recent work for builders, home improvement businesses and the other firms we build for. Every site is built to rank locally and turn visitors into enquiries.
What Our Clients Say
Builder Marketing FAQs
How do builders get more work?
Mostly by being easy to recommend and easy to find. That means a Google profile with plenty of detailed reviews and a website full of finished projects. Those are the two things we do for building firms, through web design and SEO.
What does marketing a building firm cost?
It depends on what you need. Our websites for builders cost between £1,500 and £15,000. SEO is a monthly retainer, scoped after we audit your site and profile. Get in touch and we’ll tell you where we’d start.
Is a website or SEO the better place to start?
Start with the website if it doesn’t show your recent projects or struggles on a phone. SEO only sends people there. If it’s already good, SEO is usually the better first spend. We’re happy to look at both and say which.
Do builders need a website if they're busy with referrals?
Yes. Referred clients look you up before they call. A website with your finished projects backs up the recommendation and keeps bringing in new enquiries when the referrals slow down.
Do you only work with builders?
No. We work with building firms alongside other trades, home improvement companies and professional services. Larger contractors have their own construction companies page.