Medway Windows & Doors

The existing website was minimal and outdated, failing to meet the needs of a regional industry leader. Key issues included a poor mobile experience, a lack of educational content to help users in the research phase, and a complete absence of clear calls to action.

Without a structured way to showcase their work or provide valuable service information, the business was missing out on valuable local leads.

We delivered a full website refresh focused on building trust through content and usability.

• Conversion-Focused Design: Implemented clear, consistent calls to action (e.g. “Get a Quote”) throughout the user journey to drive enquiries.
• Project Showcasing: Introduced a high-quality project gallery to demonstrate real-world installations and build immediate credibility.
• Software Integration: For a more visual and low-friction buyer journey, we implemented build-your-own custom window/door tools that default to the correct product on the respective product page. This created a more interactive experience for potential customers resulting in additional lead generation.
• Educational Content: Developed optimised FAQs and expanded service pages to answer common customer questions, supporting both UX and organic search rankings.
• Mobile Excellence: Completely overhauled the mobile experience to ensure smooth performance for users researching on phones and tablets.

The new website has transformed Medway’s online presence from a static page into a professional lead-generation engine.

• Improved Trust: High engagement with the new project gallery and FAQ sections.
• Search Authority: A strong, future-ready SEO foundation targeting local Medway and Kent homeowners.
• UX Performance: Significantly faster load times and improved usability across all device types.
• Lead Generation: The website now generates an average of 30 high-quality high-paying leads every month.