Plumus

Plumus’ existing website was a bottleneck for their growth. The site was technically outdated, slow on mobile, and lacked a clear structure to present their expanding range of services.

A major issue was the presence of multiple legacy landing pages created by different agencies over time creating a messy & inconsistent site architecture that duplicated content and diluted their overall SEO performance in the highly competitive London market.

We delivered a complete website rebuild with a focus on structural clarity and performance, executed with zero disruption to live enquiries.

• Zero-Downtime Migration: Built in a staging environment to ensure Google Ads and day-to-day operations remained unaffected during the transition. Similarly, we had to ensure Plumus’ Google Tag, cookie consent platform and URL’s were all perfectly mapped to maintain and improve their paid ads performance.
• Refined Site Architecture: Reorganised the site to clearly separate core maintenance, emergency call-outs, and new expansion services like AC and bathroom fitting.
• Hyper-Local SEO: Created dedicated location pages (e.g. “Plumber in Camden”) to increase visibility in specific high-value London boroughs, complimented by local schema markup to help Google and AI to understand who Plumus is, what they do and why they should recommend them.
• Technical Optimisation: Reduced plugin reliance and optimised code to improve page load times, which is critical for converting emergency service users looking for instant services.

The new platform provides a professional, scalable foundation for both paid and organic acquisition.

• Organic Growth: A 112% increase in clicks and a 38% increase in impressions.
• Search Visibility: Average keyword rankings improved by approximately 40%.
• Performance: Drastic improvements in mobile speed, providing a seamless experience for emergency customers.
• Lead Generation: Clearer user journeys have simplified the path from landing on the site to booking a service.