Marketing for Construction Companies
We build websites and do the search work for construction companies. This page is where we'd start if you asked us where your marketing money should go.
How We Help Construction Companies
We build websites and run SEO for construction companies. Start with whichever your business needs most, or ask and we'll tell you honestly.
Web Design for Construction Companies
A construction website with case studies, sector pages and your accreditations where buyers look for them.
View Web Design for Construction CompaniesSEO for Construction Companies
Your Google profile, sector and region pages and project case studies worked on every month, with a written report.
View SEO for Construction CompaniesWhat Good Construction Marketing Does
Done well, the marketing behind a construction firm changes three things in your order book.
A Steadier Flow of Work
Invitations to price arriving through the year, rather than a busy quarter followed by a quiet one.
Better Paid Contracts
More direct enquiries from developers and businesses who've already seen your case studies and accreditations and aren't choosing on price alone.
Less Spent per Job
When your own website and Google profile bring the work in, you pay for fewer leads and keep more of each job.
How Construction Companies Win Work
Construction firms tend to win work from a mix of the places below. Here's what each one does well and where we come in.
Referrals & Repeat Clients
Architects, quantity surveyors, past clients and the main contractors you’ve worked for are behind a lot of construction work. Even a referred client looks you up. That’s why every construction website we build leads with case studies.
Tenders & Frameworks
Tenders and framework places give many firms a steady pipeline. Pre-qualification usually leans on accreditations like CHAS or Constructionline. We don’t write bids, but a clear website with current accreditations supports every one.
Your Google Business Profile
It’s often where developers, businesses and homeowners looking for a contractor nearby see you first, on the map with your reviews beside your name. A complete profile with project photos is where our SEO for construction companies starts.
Website & Case Studies
Your website is the one place where your projects, accreditations and team sit together, in your own words. Each case study is a page Google can find and you can send straight to a client.
Site Boards & Vehicles
A site board on a busy road is seen by everyone who passes for months. Put a web address on it that leads to finished versions of the same kind of job.
LinkedIn & Social Media
LinkedIn is where plenty of commercial clients and consultants keep track of who’s building what. Instagram suits progress photos that link to the full case study on your website.
Google Ads
Ads put you at the top of the results the day they go live and stop when the budget does. They suit firms that want enquiries quickly or are moving into a new region.
Our Recent Websites
Here's some of our recent work for contractors, trades and the other service businesses we build for. Every site is built to rank locally and turn visitors into enquiries.
What Our Clients Say
Construction Marketing FAQs
What's the best way to market a construction company?
Make it easy for the right clients to find you and see what you’ve built. That means a complete Google Business Profile and a website with proper case studies and current accreditations. Those two are what we build and run, through web design and SEO.
How much should a construction firm spend on marketing?
There’s no sensible percentage. It depends on your project values. Our construction websites cost between £1,500 and £15,000. SEO is a monthly retainer, scoped after an audit. Get in touch and we’ll tell you what we’d do first.
Do you write tenders or bids?
No. We build websites and do SEO. A strong website still supports every bid you send because buyers often look you up before they shortlist.
Which should we start with, a website or SEO?
It depends on what you’ve got now. If your site has no case studies or accreditations, start there. SEO needs something to send buyers to. When the site’s sound, SEO usually comes first. We’ll look at both and tell you which applies.
Do you work with subcontractors as well as main contractors?
Yes. We work with construction firms of all sizes, including specialist subcontractors like groundworkers and fit-out firms. You can see the trades we cover on our sectors page.