VVS Valet is a car valeting & detailing company based in Stevenage, serving a large area in and around Hertfordshire.
Jake, the owner, is exceptionally talented at his work which is demonstrated by almost TWO HUNDRED 5 star reviews.
Before working with KK Digital, Jake had attempted to attract more leads through Facebook & Instagram by using the ‘boost post’ feature. Unknown to many people, the boost feature is an easy way for Meta to take your money as it isn’t targeted or optimised for conversions whatsoever.
Unsurprisingly, Jake wasn’t having any results by doing this, and consulted us to see what was going wrong and what we could do differently as he wanted more leads.
We decided that we should continue to focus on Facebook but with proper set up and management, to have more control over how the budget is allocated. This included advanced configuration & strategy that you can get from our paid ads services.
To run an effective Facebook Ad campaign, we had to prepare the overall strategy beforehand to ensure that tasks were completed and deadlines were met.
Importantly, we needed a range of creatives (image & video), multiple ad copy passages, different headlines, various call-to-action’s, a range of different ad targeting settings and a few different conversion results to choose from… all of which were included in the overriding strategy to test on a large scale and be able to see what works as fast as possible.
This allowed us to gather data rapidly and optimise VVS Valet’s campaign at lightning speed, ensuring every penny was getting spent as efficiently as possible.
We must also note that vigorous testing meant for down periods, but it was well compensated from the last week which generated 133 leads in 7 days.
On the very first day of pushing the ads live, Jake was bombarded with 14 leads. By the end of the campaign, this number had increased to bring a total of 133 leads in 7 days that had filled out the lead form with their car model, location and package they were interested in.
With an average product cost of £180, and leads expected to have a lifetime value of 3 visits, this 7 day period brought Jake £71,820 worth of pipeline value (disclaimer: not closed deals lol). Considering a daily budget of £20 ad spend, this was an exceptional result for Jake.
Our team is happy too, knowing that the careful planning and execution of our paid ads services have been a highly effective lead generation strategy for VVS Valet.