Satisfy customers & Google with a safer & quicker site
The beauty of SEO is that there’s something for everyone. If you’re just starting out or doing 100m in revenue, there’s a space for some form of SEO in your marketing.
For companies that have almost mastered SEO and haven’t tried anything else, obviously there might be gains elsewhere. But for the majority of businesses that are small to medium sized and haven’t ever placed a huge focus on SEO, then it’s likely that they’re missing out on chunks of market share that their competitors are getting.
Some of the main reasons why SEO could be the best option for your business include:
If you already know SEO inside & out, or are willing to learn it, AND you have more time than money, then doing SEO yourself could be the right option.
The limitations of DIY include:
If you think these limitations would cause your business to be less efficient, then of course invest in a professional. There are options for every budget.