How to Answer a Bad Review
What to check before you reply, what a good reply says and what never to say. Plus a copy-paste AI prompt that helps you write it calmly.
Google & AI Search
How Google and the AI answer tools find local businesses and decide who to show. Practical guides you can act on this week.
How to Optimise Your Google Business Profile
Learn how to set up and optimise your Google Business Profile, from addresses and service areas to services, photos, reviews and local SEO
Why Google Is Indexing Less Content
Learn what search indexing means, why Google is indexing fewer pages, and how to use Google Search Console to improve your SEO visibility.
SEO vs AEO vs GEO: What’s the Difference?
Confused by SEO, AEO and GEO? Learn the differences, why they matter, and how to optimise your website for search and AI visibility.
How to Get More Visibility on Google
Want more visibility on Google? Check your website indexing, Google Business Profile, content & reviews with this simple January checklist for small businesses.
What Is SCHEMA and Why Does It Matter for Service-Based Businesses?
Learn what SCHEMA is, why it’s important for SEO and how it helps service-based businesses stand out in Google search results.