Your website is live and ready to make its mark on the digital landscape.
However, the journey doesn’t end with the launch.
To ensure that your website continues to thrive and deliver a seamless user experience, there are several crucial steps you should take post-launch.
Let’s explore these essential actions to maximise your website’s potential.
Test, Test, Test
Before anything else, thoroughly test your website’s functionality across various devices and browsers. Check for broken links, missing images, and any other issues that might hinder the user experience.
A smooth-running website contributes significantly to positive user engagement. Tools like Ahrefs help to identify any issues.
Search Engine Optimisation (SEO)
Boost your website’s visibility on search engines by implementing robust SEO strategies.
Optimise meta titles, descriptions, and headers for relevant keywords.
Create a sitemap to help search engines understand your site structure better. Submit your sitemap to major search engines like Google, Bing, and Yahoo to expedite the indexing process.
Google Analytics & Google Search Console Setup
Install Google Analytics to track your website’s performance. This powerful tool provides valuable insights into user behaviour, traffic sources, and more. By monitoring these metrics, you can make informed decisions to enhance your site’s content and functionality.
Google Search Console also provides valuable insights into how the Googlebot crawls and indexes your website, identifies and resolves potential issues affecting search performance, and offers data on search queries, click-through rates, and other essential metrics to optimise the site’s visibility and user experience in Google Search.
Create and Submit a Robots.txt File
A robots.txt file guides search engine crawlers on which pages to index and which to ignore on your website. You can customise this file to ensure search engines prioritise your most important content. It’s recommended that you regularly update and submit it to maintain accurate crawling instructions.
Set Up Social Media Accounts
Leverage the power of social media to drive traffic to your website. Create accounts on popular platforms like Facebook, Twitter, Instagram, and LinkedIn.
Share engaging content and use social media to interact with your audience, building a community around your brand.
Google Business Profile
Google Business Profile is a free tool provided by Google. Utilising its features allows businesses to leverage powerful marketing tools without incurring additional costs, making it an essential resource for small and local businesses.
A well-optimised Google Business Profile also contributes to improved local search engine optimisation (SEO). This means your business is more likely to appear in local search results, especially for users near your physical location.
Implement Security Measures
Protect your website and user data by implementing robust security measures. Regularly update plugins, themes, and the CMS (Content Management System) itself. Ensure that you have installed an up to date SSL certificate to encrypt data and establish a secure connection. This builds trust and credibility amongst users.
Schedule regular backups of your website to prevent data loss in case of unexpected issues. This ensures that you can quickly restore your site to a previous state if needed.
Monitor Website Performance
Update Content Regularly
Keep your website content fresh and relevant. Regularly update blog posts, product information, and other content. This not only provides value to your audience but also signals to search engines that your website is active and dynamic.
Engage with User Feedback
Actively seek and respond to user feedback. Whether it’s through comments, surveys, or social media, understanding your audience’s needs and concerns allows you to make continuous improvements.
Remember, a website is an evolving entity. By staying proactive and following these post-launch steps, you’ll ensure that your website remains effective, secure, and user-friendly in the long run.
We take pride in offering a comprehensive package of benefits to everyone collaborating with us. As a standard practice, we ensure that all of these essential steps are completed with every website design project.
If you’d like to have a supportive team helping you on your next project we’d love to hear from you.